KekeGo

KekeGo is a digital mobility and delivery platform built around Sierra Leone's existing keke transport economy.

The platform connects passengers, drivers, local businesses, delivery requests, and scheduled transport through one digital network while working alongside the way people already travel and do business.

Rather than trying to replace street hailing, cash payments, or existing transport habits, KekeGo adds a digital coordination layer that helps drivers find more earning opportunities, allows passengers to book or schedule rides when needed, and gives businesses access to a flexible last-mile delivery network.

The platform will support passenger bookings, scheduled transport, recurring journeys, route-matched deliveries, business logistics, and WhatsApp-enabled dispatch.

KekeGo operates as an independent project and is listed on Mansara Africa as a verified opportunity that meets the platform's requirements for job creation, national development, trusted delivery, and national reinvestment.

The Problem

Kekes are already one of the most important forms of everyday transport in Sierra Leone.

They move people between neighbourhoods, markets, workplaces, schools, shops, and other destinations, while providing income for large numbers of drivers.

However, the system is still largely informal and physical.

Passengers usually hail drivers on the street, payments are often made in cash, businesses arrange deliveries manually, and drivers constantly look for passengers or other ways to earn more from the journeys they are already making.

This creates several problems.

Drivers can spend time travelling with empty seats or unused capacity.

Passengers who need a scheduled or guaranteed ride have limited options.

Local businesses often rely on improvised delivery arrangements or personal contacts.

WhatsApp sellers, restaurants, pharmacies, shops, and home businesses may receive orders digitally but still have no structured delivery network behind them.

There is also no central platform connecting the existing keke economy with passenger bookings, recurring transport, route-matched deliveries, merchant logistics, and verified driver profiles.

The opportunity is therefore not to replace kekes or change how people already travel.

It is to make the existing system more productive, connected, and valuable.

The Solution

KekeGo creates a digital coordination layer around Sierra Leone's existing keke transport network.

Passengers will be able to book a nearby keke, schedule a future journey, arrange recurring transport, or secure a driver for longer-term needs.

Drivers will continue operating normally, including accepting street passengers, while also receiving additional opportunities through KekeGo.

These opportunities will include:

• on-demand passenger bookings
• scheduled journeys
• recurring school or work routes
• longer-term driver hire
• business transport contracts
• route-matched deliveries
• parcel collection
• restaurant and food delivery
• pharmacy delivery
• local shop and merchant orders
• business logistics support

A key part of the platform will be route-matched delivery.

Keke drivers are already constantly looking to fill available seats and earn more from each journey.

KekeGo will allow a driver travelling towards a destination to collect a parcel or business order that fits naturally along the same route.

This helps drivers earn more from journeys they were already making while giving businesses and customers access to a faster and more flexible delivery network.

KekeGo will also integrate with widely used communication platforms such as WhatsApp.

A local business will be able to receive an order through WhatsApp, request a KekeGo delivery, have a driver collect the item, and send the customer updates without forcing businesses to abandon the tools they already use.

The goal is not to demand that the market changes overnight.

The goal is to work with existing behaviour and add more convenience, coordination, safety, visibility, and income opportunities around it.

Revenue Model

KekeGo will generate revenue through mobility, delivery, merchant services, recurring transport, and business logistics.

Revenue streams will include:

• commission on passenger bookings
• commission on deliveries
• scheduled ride fees
• recurring transport contracts
• longer-term driver hire
• merchant subscription plans
• business dispatch fees
• enterprise delivery contracts
• logistics service fees
• premium driver tools
• promoted merchant listings
• advertising and brand partnerships
• insurance partnerships
• vehicle maintenance partnerships
• financing referral revenue
• payment processing fees where applicable
• integration and API fees for larger businesses

The core commercial model is built around helping drivers earn more and helping businesses access customers more efficiently.

Drivers gain access to additional income without having to abandon the journeys and passengers they already serve.

Businesses gain delivery infrastructure without needing to own vehicles or build their own logistics teams.

Passengers gain more options for convenience, scheduled transport, and recurring journeys.

As more drivers, merchants, and passengers join the network, KekeGo becomes more valuable to every side of the platform.

The strongest early revenue model will come from small commissions on rides and deliveries, merchant plans, scheduled transport, and recurring business logistics contracts.

Verification and Partner Network

KekeGo will work with government ministries, transport authorities, driver associations, local businesses, logistics operators, technology partners, payment providers, and other strategic organisations that each perform a defined role in the platform.

The Ministry of Communications, Technology and Innovation will support alignment around digital infrastructure, platform development, data systems, connectivity, and technology-enabled transport services.

The Ministry of Transport and Aviation will support alignment around mobility, operator requirements, transport systems, and the broader role of kekes in Sierra Leone's transport economy.

Relevant road-safety and transport authorities will support driver, vehicle, and operational requirements.

Driver unions, keke associations, and verified transport operators will support driver onboarding, route knowledge, industry participation, and local operating standards.

Verified logistics and delivery partners will support business fulfilment, parcel movement, and merchant operations.

Technology partners will support mobile infrastructure, mapping, payments, messaging, route optimisation, data systems, and WhatsApp integration.

Local businesses including restaurants, pharmacies, supermarkets, shops, boutiques, home businesses, and other merchants will use the platform to access flexible delivery services.

KekeGo is not limited to the Mansara Africa ecosystem. It remains an independent mobility and logistics platform with its own drivers, commercial partners, businesses, technology providers, and government relationships. Mansara Africa provides an additional verified distribution, trust, and diaspora engagement layer by listing KekeGo as an approved project.

Why It Fits Mansara Africa

To be listed on Mansara Africa, every project must meet four core requirements:

1. Create jobs at meaningful scale.
2. Deliver measurable national development value.
3. Include a pathway for national reinvestment into priorities connected to the relevant sector and ministries.
4. Pass structured verification across government, technical, regulatory, and delivery partners.

KekeGo meets all four requirements.

The project creates income and employment directly across transport, logistics, delivery, technology, customer support, driver onboarding, business sales, operations, training, and platform management.

It also creates indirect economic value by helping local businesses serve more customers, offer delivery, reach new neighbourhoods, and operate more efficiently.

As the platform grows, KekeGo can create employment and income opportunities for:

• keke drivers
• delivery riders and operators
• dispatch staff
• customer support teams
• technology professionals
• driver verification teams
• sales and merchant onboarding staff
• logistics coordinators
• road-safety trainers
• operations staff
• local transport partners

The project also strengthens the wider SME economy.

Restaurants can deliver more meals.

Pharmacies can reach customers who cannot travel easily.

Shops and boutiques can fulfil orders beyond their immediate neighbourhoods.

WhatsApp sellers and home businesses can gain access to structured delivery.

Local merchants can grow without building their own fleets.

KekeGo supports national development by improving transport productivity, increasing driver income, strengthening last-mile logistics, giving SMEs better access to customers, supporting digital commerce, creating verified driver histories, and helping formalise parts of the existing transport economy.

Its measurable national development metrics will include:

• jobs created
• drivers onboarded
• driver income generated
• passenger bookings completed
• scheduled journeys completed
• deliveries completed
• SMEs served
• local businesses connected to delivery
• recurring business contracts
• active routes covered
• average delivery time
• platform transaction volume
• verified drivers
• road-safety training completed
• women-owned businesses supported
• youth drivers earning income

A share of successful project economics will also be reinvested into ministry-aligned national priorities connected to transport, technology, road safety, logistics, and driver development.

These reinvestment pathways will support areas such as:

• driver safety training
• helmets and safety equipment
• road-safety campaigns
• digital transport registration
• transport data systems
• SME logistics access programmes
• digital literacy for drivers
• driver financial inclusion tools
• maintenance and vehicle inspection programmes
• local logistics hubs
• underserved delivery pilots
• technology access for transport operators

KekeGo therefore goes far beyond ride-hailing.

It creates a digital layer around an existing transport economy, helping drivers earn more from journeys they are already making, giving businesses access to flexible delivery, improving the movement of people and goods, supporting local commerce, and reinvesting part of its success into stronger transport and logistics infrastructure.